
70Lives is a specialized finance and bookkeeping application built exclusively for independent beauty professionals, including nail technicians, hair stylists, lash artists, and salon owners. Designed by an accountant in Ireland and used worldwide, this tool provides a comprehensive solution for managing the financial aspects of a beauty business in one simple app. Its core value lies in delivering real-time financial clarity, enabling beauty entrepreneurs to track their profitability, understand their tax obligations, and price their services accurately without needing prior bookkeeping experience. By consolidating critical financial functions into a single platform, 70Lives empowers beauty professionals to focus on their craft while maintaining control over their business finances.
The app directly addresses the common pain points faced by beauty professionals who often struggle with financial disorganization, year-end tax surprises, and underpriced services. Many independent practitioners rely on handwritten notebooks or basic spreadsheets, leading to inaccurate tracking, missed deductions, and uncertainty about true profitability. The problem of not knowing the real cost of treatments—factoring in product costs, overhead, and labor—results in guesswork pricing that can erode margins. 70Lives solves these issues by automating calculations and providing immediate insights, transforming financial management from a stressful chore into a streamlined, understandable process that prevents costly mistakes and supports sustainable business growth.
One of the app's major feature groups is its real-time tax estimation capability, which automatically calculates Income Tax, VAT, and Capital Gains Tax based on actual income and expenses. This feature updates every time a user logs a sale or cost, providing a continuously current view of tax liability. By leveraging local tax rules, it eliminates year-end surprises and helps users set aside the correct amount monthly. This is particularly useful for sole traders who must manage their own tax payments, as it provides exportable tax summaries for filing and ensures they remain audit-ready without relying solely on an accountant's annual review.
Another significant feature group is the AI-powered receipt scanning using Optical Character Recognition (OCR) technology. Users can simply take a photo of any receipt, and the AI instantly extracts all details, eliminating manual data entry. The system automatically categorizes expenses into proper business categories like Beauty Supplies, Rent, Insurance, and Tools. All receipts are stored safely in the cloud, and items can be saved directly to the cost calculator for accurate pricing. This feature dramatically reduces administrative time, ensures no expense is missed, and creates a digital paper trail that simplifies record-keeping and financial reporting.
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The app also includes a comprehensive pricing calculator that determines the true cost of every treatment by factoring in product cost, overhead, labor rate, and desired profit margin. It provides pricing recommendations based on user goals and shows a visual breakdown of price composition. Additionally, it calculates the user's effective hourly rate and determines how many services are needed to meet weekly, monthly, or yearly income targets. This empowers beauty professionals to price their services confidently, avoid undercharging, and understand exactly which services are most profitable, thereby maximizing their earnings potential.
70Lives operates through an integrated workflow that combines manual entry, voice input, and automated data capture. Users can log income and expenses manually, use voice commands to add sales and costs by speaking, or scan receipts for automatic extraction. The app works both online and offline, syncing data instantly when a connection returns, and stores everything securely in the cloud. The dashboard provides a live financial overview with color-coded cards displaying total income, net profit, and expenses in real-time. This methodology ensures that financial data is always current, accessible from mobile devices or laptops, and organized for immediate insight and action.
Concrete use cases include a salon owner tracking daily income and expenses to see real-time profit and tax positions, replacing reliance on annual accountant summaries. A nail technician uses the pricing calculator to discover true overheads and product costs, enabling them to adjust service prices to ensure proper profitability. A hairdresser utilizes voice input and receipt scanning to maintain up-to-date books effortlessly, replacing handwritten notebooks. These scenarios lead to outcomes like avoiding tax surprises, charging appropriately for services, maintaining organized financial records, and ultimately running a more profitable and financially secure beauty business.
The target audience is specifically independent beauty professionals: sole trader nail techs, hair stylists, lash artists, and salon owners. The platform works on mobile phones, iPads, and laptops, with data saved automatically to Google Drive when logging in with Gmail. Pricing includes a free Basic plan for manual income and expense tracking and a Premium plan at €15/month (with a 14-day free trial) that unlocks OCR receipt scanning, voice input, all calculators, real-time tax estimates, and full analytics. In summary, 70Lives delivers tailored financial management tools that provide clarity, control, and confidence to beauty entrepreneurs, transforming how they understand and grow their businesses.
70Lives is specifically designed for independent beauty professionals, including sole trader nail technicians, hair stylists, lash artists, and salon owners. It caters to individuals who manage their own business finances without dedicated accounting staff, often working as independent contractors or small business operators in the beauty industry. The app is built for those seeking to simplify bookkeeping, avoid tax surprises, and price services accurately, particularly users who may lack extensive tech-savviness or prior bookkeeping experience but need reliable, easy-to-use financial tools.
Updated 2026-02-28