Exstats is a dedicated browser extension analytics platform built specifically for extension developers who need to track their own extensions and monitor competitors across multiple stores. The platform's core value lies in unifying data from Chrome Web Store, Firefox Add-ons, and Microsoft Edge Add-ons into a single, intuitive dashboard. By providing daily updates on ratings, user counts, review activity, and category rankings, Exstats transforms scattered store data into actionable insights. This eliminates the need to manually check each store individually, saving time and enabling data-driven decisions. As the extension marketplace becomes increasingly competitive, having a clear, continuous view of performance and market position is essential for growth and user retention. Exstats is designed for developers at all levels, from indie creators to large teams, who rely on browser extensions as their core product or as part of a larger ecosystem.
Before Exstats, extension analytics was a guessing game. Stores only display current numbers, offering no historical data to identify trends, spot drops, or understand growth patterns. Developers had no way to know when a competitor updated their extension, when a rating dropped, or when a keyword ranking shifted. Alerts for ranking changes, rating drops, or competitor updates simply did not exist, leaving developers to discover issues only when they manually checked. Moreover, comparing performance across Chrome, Edge, and Firefox required switching between different dashboards and maintaining spreadsheets. This fragmented process was time-consuming and error-prone, delaying responses to market changes. Exstats solves these pain points by providing historical data, real-time alerts, and a unified view across all stores, empowering developers to stay ahead.
Exstats' Product Dashboard is the central feature that allows users to group their extensions from Chrome, Edge, and Firefox into a single product. Users can add competitors to their product to see side-by-side comparisons of ratings, user counts, review activity, and category rankings. The dashboard displays performance over time with historical charts, making it easy to spot trends and changes. Built-in competitor comparison tables let users quickly gauge their position against similar extensions. All reviews from across stores are aggregated into one table for easy analysis. Additionally, users can set up email and Slack alerts on any change, so they are immediately notified of ranking shifts, rating drops, or competitor updates. This feature eliminates the need to manually track multiple store pages and provides a centralized command center for extension performance.
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The Extension Explorer allows users to browse over 280,000 extensions with more than 30 searchable fields, including ratings, install counts, update frequency, category rank, and more. Users can filter, sort, and combine any parameters to discover extensions that meet specific criteria. Daily deltas show changes over 1, 7, and 30 days, enabling users to see which extensions are growing or declining rapidly. The explorer supports multi-field search and sort, making it powerful for competitive research. Data can be exported to CSV or XLSX for further analysis. This tool is invaluable for finding new competitors, identifying market gaps, or benchmarking performance. It turns the vast extension marketplace into a searchable database, giving users deep insights into the competitive landscape.
Keyword Tracking enables users to add keywords and see where their extension ranks in each store, with daily position changes tracked over 1, 7, and 30 days. Rank over time charts provide a historical view of keyword performance. The platform also generates AI-powered keyword suggestions to help users discover new terms to target. Complementing this, Store Trends offers a macro view of how each store is evolving. Users can track total extensions, developers, user counts, and review activity over time. Category growth charts and rating distribution insights reveal which segments are expanding. Weekly change sparklines highlight rapid movements. Together, these features provide both granular keyword intelligence and broad market understanding, enabling strategic optimization and improved visibility.
Getting started with Exstats is straightforward and requires no setup, coding, or credit card for the free trial. Users simply sign up and then add their extensions by searching by name, URL, or ID. The platform automatically links multiple store listings (Chrome, Edge, Firefox) under one product. Next, users can add competitors by finding competing extensions and adding them to their product. Once configured, Exstats begins tracking daily, providing fresh data every morning on ratings, users, rankings, and reviews. Users can set up alerts for any change, ensuring they catch drops before their users do. The entire workflow is designed to be effortless, turning a previously manual and fragmented process into an automated, centralized system that saves time and reduces friction.
Concrete use cases for Exstats include monitoring your own extension's daily performance to understand growth or decline, comparing your extension against competitors to gauge market position, and tracking keyword rankings to improve search visibility. Users can spot emerging trends in specific categories using Store Trends, enabling them to pivot their strategy early. Alerts catch ranking drops or rating changes immediately, allowing developers to respond before users leave negative reviews or uninstall. For teams managing multiple extensions, the Product Dashboard provides a single pane of glass for all metrics. The outcome is data-driven decision making, reduced manual effort, and faster reaction times to market changes. Developers gain confidence that they are not missing important signals, leading to better extension performance and competitive advantage.
Exstats is designed for extension developers, product managers, and marketing teams who need comprehensive analytics across Chrome Web Store, Firefox Add-ons, and Microsoft Edge Add-ons. It supports solo developers, small studios, and enterprise teams. Pricing starts with a free Starter plan offering 7 days of data history, 1 product with 3 competitors, 10 keywords, and 3 daily email alerts. The Pro plan at $16/month provides 90 days history, 3 products, 6 competitors each, 100 keywords, 30 alerts, advanced search, CSV export, and top-level trends. The Business plan at $39/month includes everything in Pro plus 1+ year history, 10 products, 15 competitors each, 500 keywords, 200 alerts, full trends dashboard, Slack alerts, and up to 3 team seats. Enterprise plans with API access and SSO are available. Exstats is the go-to platform for any extension developer serious about performance tracking and competitive intelligence.
Extension developers (solo and team), product managers for browser extensions, marketing professionals managing extension growth, indie developers, enterprise teams with multiple extensions, and market analysts researching extension stores. Also useful for SEO specialists and growth hackers optimizing extension visibility. Available for Chrome, Firefox, and Edge extension creators. Specifically, the platform serves individuals and teams who need daily, reliable extension analytics without manual effort. It is also valuable for agencies managing client extensions. The target audience spans from beginners to advanced users, as the free Starter plan makes it accessible. Overall, anyone who creates or manages browser extensions and needs insights across stores will benefit from Exstats.