folk

The third major feature is folk's ability to run autonomously on its own computer 24/7 with access to a wide range of tools. It can connect to Gmail, Calendar, Notion, your bank, and flight monitoring services, among others. Once a user gives permission, folk can take real actions like sending emails, updating calendar events, monitoring bank balances, and tracking flight changes. It browses the web, books restaurants, buys items, and runs code—all while the user sleeps. This always-on capability means that tasks like searching for apartments or handling airline refunds continue in the background, with folk sending updates only when something changes or requires user approval. The combination of persistent memory and autonomous execution makes folk a reliable digital assistant that actively manages ongoing processes rather than just responding to one-off requests.

The overall workflow of folk is elegantly simple: users text it once, and it keeps going. There is no complex onboarding or dashboard; interaction happens entirely through natural language in iMessage or Telegram. The user tells folk to watch a flight, book a dinner, or remember a reminder, and folk figures out the rest. It breaks down the task, accesses necessary connected apps, and executes step by step, reporting back via text. When additional information is needed or user approval is required, folk asks for it. This methodology contrasts with traditional task managers that require manual setup and constant monitoring. Folk proactively maintains context, adjusts to changes, and can handle multi-step workflows—all through a conversation. The system is designed to be frictionless, allowing users to delegate tasks quickly without leaving their messaging app.

Concrete use cases from real users highlight folk's effectiveness. For example, one user planned an entire date night by texting folk, which picked the restaurant, made the booking, scheduled the evening, and sent ongoing updates—all from a single conversation. Another user found an apartment by having folk set up constant alerts across Zillow, FB Marketplace, and Redfin, allowing them to tour and secure their dream place before others. A third user received a refund from an airline after folk handled the back-and-forth emails until the airline caved. These scenarios demonstrate how folk reduces stress, saves time, and achieves outcomes that would otherwise require significant manual effort. The common thread is that folk takes over the tedious parts of research, communication, and follow-up, freeing users to focus on what matters.

Folk is designed for busy professionals, entrepreneurs, frequent travelers, and social planners who want to minimize life admin. It operates across iMessage and Telegram, with Discord support coming soon, making it accessible to users of major messaging platforms. Pricing starts at $20 per month for the Pro plan, which includes the core features and persistent memory. A Max plan at $100 per month offers the best AI models, priority support, and early access to new features like crew and voice. Regional pricing is available at $5 per month in emerging markets like India and Brazil. In summary, folk takes the concept of a personal assistant and embeds it directly into the messaging channels people already use daily. By combining always-on autonomy, collaborative crew, and persistent memory, folk delivers on its promise of being the friend in your texts that gets stuff done.