Layers

Layers is an agentic marketing platform designed for app marketers and growth teams who want to automate their entire marketing workflow. It is a code-aware system that connects directly to your app to understand its features, audience, and real-time trends. By acting as a growth operating system, Layers generates strategies and executes across content, social, paid ads, and app store optimization. This eliminates the need for manual coordination between separate tools and provides a unified view of marketing performance. The core value is fully automated, intelligent growth that scales with minimal human intervention.

Traditional app marketing requires juggling multiple disconnected tools for content creation, social media management, ad campaigns, and ASO. This fragmented approach leads to inefficiencies, missed opportunities, and inconsistent brand messaging. Layers solves this by being the single platform that understands your app deeply through code-aware analysis. It monitors trends, competitor activity, and account health in real time, allowing it to proactively adjust strategies. The result is a streamlined workflow where every marketing channel works together to maximize installs and engagement without manual oversight.

The Content Generation Layer performs agentic trend research to identify the most viral content relative to your app. It generates unique assets like custom influencers, brand personality narratives, podcast clips, aesthetic faceless content, and demo product media. Each piece is tailored to your app's specific audience and optimized for maximum engagement. This layer constantly adapts based on real-time trend data, ensuring your content stays fresh and relevant. By automating the creative ideation and production process, it saves countless hours while maintaining high-quality output.

The Ads Layer automates paid campaigns across Apple Search Ads, TikTok, and Meta. You simply set your budget and Layers handles everything from auto-launching campaigns to conversion tracking using its SDK. It tests creative and targeting permutations early, then allocates budget toward high-performing, outcome-driven ads. This removes the guesswork from ad optimization and ensures that every dollar spent drives measurable results like app installs. The agentic system continuously learns and refines ad performance without manual intervention.

Social Distribution intelligently pushes content to multiple social accounts with optimized timing and frequency. It calls the Content Generation Layer to ensure your calendar always has fresh material, and you retain full control over what goes where. The Social Engagement Layer automates on-post replies that match your brand voice with an authentic human feel, building community and sparking conversations. It analyzes your brand voice and replies at scale, selecting which comments to engage with to maximize authentic interaction while avoiding spammy behavior.