
Obi is an AI agent designed for customer onboarding and product adoption, built by Cor. It serves customer success teams, product managers, and founders who want to replace reactive support with proactive, intelligent guidance. The core value lies in combining real-time screen awareness, conversational interaction, and task execution into a single agent that scales across hundreds of accounts simultaneously. By learning each customer's goals and tailoring a success plan, Obi ensures every user gets a personalized experience that reduces friction and accelerates time-to-value. This transforms the traditional onboarding funnel from a series of static tooltips and chatbots into a dynamic, adaptive journey that mirrors the attention a dedicated human expert would provide, but without the limitations of headcount or hours.
The central problem Obi solves is the high cost and low effectiveness of traditional customer onboarding methods. Customer success teams are often stuck in an endless loop of repetitive training calls that do not scale, leaving low-touch accounts underserved. In-app product tours and tooltips are widely ignored, so users struggle in silence and eventually churn without the team ever seeing the friction. Reactive chatbots simply serve help articles instead of understanding the user's context, seeing their screen, or taking direct action. This leaves gaps where customers fail to activate, produce support tickets, or drop off before realizing value. Obi addresses these pain points directly by offering an interactive, screen-aware guide that can execute tasks on behalf of the user, dramatically reducing the burden on CSMs and boosting activation rates.
A major feature group is proactive outreach and personalized planning. Obi makes first contact as soon as it is assigned to a customer or looped into an email conversation, handling routine outreach at scale so the team can focus on relationships. Instead of following a fixed playbook, it runs a discovery conversation to identify the customer's specific goals and then builds a tailored success plan. This plan outlines the steps needed to achieve those goals, and Obi gets to work executing it. The benefit is that every new customer receives a dedicated, adaptive onboarding experience without requiring a human CSM to design individual plans, enabling teams to onboard hundreds of accounts simultaneously while maintaining consistency and relevance.
Another key feature is screen-sharing and real-time guidance. Obi knows your product and can see the customer's screen in real time, allowing it to guide them through even the most complex workflows step-by-step, across multiple apps, without losing context. This goes beyond chatbots that can only answer text queries; Obi can actually see what the user is looking at and provide context-aware instructions. Furthermore, Obi can execute clicks and perform tasks on the user's behalf, turning guidance into action. This capability is critical for workflows that span different tools or involve intricate configurations, as it removes the guesswork and accelerates the user's journey from confusion to competence.
admin
Obi also includes powerful insight-generation features that give teams data they have never had before. After every session, Obi produces a detailed session report covering what was discussed, where users got stuck, and what needs follow-up. Additionally, Ask Cor allows anyone to query the accumulated data—such as which accounts are struggling or where onboarding breaks—and get answers in seconds. This intelligence lives alongside session recordings, friction reports, and every question Obi has ever been asked, all accessible in the Cor Admin portal. These insights enable CSMs to prioritize intervention based on real user behavior, moving from reactive firefighting to proactive account management with clear visibility into churn risk and expansion opportunities.
The overall workflow to get started is straightforward and fast. Teams train Obi by feeding it videos and help documents, and it automatically learns the product and its workflows. Then they review the output in the admin portal, tweak the tone, add context, and ship the desired version. Deploying is as simple as sending a link—no engineering required—with the optional Lifecycle Agent for deeper native integration. The final step is optimising: spending just one hour per week reviewing Obi's session data continuously refines the agent. This iterative approach ensures that Obi becomes sharper with every cycle, adapting to new workflows and user feedback without requiring constant manual updates.
Concrete use cases demonstrate Obi's versatility. For scaling customer onboarding, Obi onboards hundreds of accounts simultaneously by conversing with users, guiding setup, and executing clicks, allowing revenue to scale without hiring. For cross-app integrations, it follows users across tabs and windows via screenshare, walking them through every configuration until the job is done, unblocking complex setups quickly. For instant 1:1 training, Obi acts as a dedicated product expert available 24/7, reading the screen, answering questions, and executing steps with no scheduling delays. For preventing early-stage churn, it guides users through every learning curve in the first thirty days, doubling activation rates and providing actionable intelligence on which accounts need human attention before health scores drop.
Target users include customer success managers, product managers, and founders who want to automate high-volume onboarding tasks and focus on strategic growth. Obi integrates with existing tech stacks via browser-based overlay and screenshare, requiring no engineering effort to start. Pricing begins at $750 per month, scaling with session volume, and is typically 80–90% cheaper than equivalent CSM capacity. The product is SOC 2 Type 2 certified with end-to-end encryption, privacy mode, and human-in-the-loop confirmation for major actions. In summary, Obi empowers teams to deliver premium, personalized onboarding at scale, turning every customer interaction into a data-driven opportunity to boost activation, retention, and revenue.
Customer success managers, product managers, and startup founders responsible for user onboarding, activation, and retention. Also suitable for teams in SaaS companies that need to scale onboarding without increasing headcount, especially those handling high-volume low-touch accounts or complex cross-app integrations. The solution is built for customer success and product teams who want to replace static tooltips and reactive chatbots with an intelligent, screen-aware AI agent that delivers personalized guidance and generates actionable insights.
Updated 2026-02-28