Shadow is a real-time wingman that helps you take calls smartly by listening, thinking ahead, and slipping you the right prompts during conversations. It turns messy calls into productive ones and helps you have smarter conversations.

Shadow is an AI sales call assistant that acts as a real-time wingman for sellers during calls, meetings, and follow-ups. It runs natively on a rep’s Mac and listens to conversations to provide instant answers, track agenda items, and capture notes, turning every call into a structured, actionable record. Unlike post-call analytics tools, Shadow works live, giving reps the confidence to handle any objection without breaking rhythm. For sales teams, it compounds knowledge across every interaction, creating a shared memory that accelerates ramp-up and preserves institutional knowledge. This personal AI adapts to each rep’s voice, making busywork invisible and enabling sellers to focus entirely on the buyer.

Without a live assistant, sales reps walk into calls blind, scrambling through old recordings and scattered notes to find context, often losing the thread mid-conversation. After each call, they spend an average of 42 minutes manually drafting follow-ups, updating CRMs, and trying to recall what was said. This administrative overload drains selling time and leads to missed action items, inconsistent deal execution, and forecast inaccuracy. For managers, crucial deal signals remain buried in call transcripts until it’s too late, and new hires take weeks to shadow colleagues before they can contribute. Shadow eliminates this fragmented workflow by connecting real-time intelligence directly to the call, ensuring that every rep has the information they need the moment they need it. The result is less time on non-selling tasks and more revenue-generating conversations.

Shadow’s contextual live assist feature listens to the conversation and surfaces relevant answers from past team calls, account history, and company knowledge. When a buyer asks a tough question or raises a specific objection, Shadow instantly provides a concise, cited response—like a teammate whispering the perfect retort. For example, if a prospect asks about integration depth, Shadow can pull a technical detail from a previous closed deal and display it on screen within seconds. This real-time guidance means reps never have to say “I’ll get back to you,” which maintains momentum and builds trust. The feature works across 60+ languages, transcribing and assisting in the language of the call, so global teams benefit equally. By removing the mental load of remembering every detail, it frees reps to be fully present and empathetic.

During every call, Shadow tracks the meeting agenda and coverage, highlighting which topics have been addressed and which are still pending. It automatically captures notes, key decisions, and action items as they emerge, then drafts follow-up emails and calendar events without the rep lifting a finger. This eliminates the frantic post-call scramble and ensures nothing slips through the cracks. The platform integrates with tools like Gmail and Slack to assign tasks directly, and it even flags missing collateral—for instance, if a rep promises a pricing document that doesn’t exist, Shadow will offer to draft one from actual call recordings. This proactive assistance turns every call into a tidy, tracked workflow that moves deals forward. Reps can finish a meeting knowing that the administrative work is already done, allowing them to immediately focus on the next conversation.

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