Trophy

Trophy offers a no-code dashboard that empowers non-developers to manage gamification logic without writing code. Product managers and marketers can configure achievement rules, set point values, and adjust streak parameters through an intuitive interface. Environments (development, staging, production) allow teams to test changes safely before rolling out to live users. Custom attributes let teams personalize the experience by assigning properties to users—such as subscription tier or location—and using them in gamification rules. For example, a premium user can earn bonus points, or a user in a specific region sees a localized leaderboard. The dashboard also includes analytics to monitor how features affect retention and engagement, enabling data-driven decisions.

Trophy's workflow follows a simple three-step process designed to get gamification live in days. First, teams track user interactions by sending events via the API, a process that takes about ten minutes to integrate. Second, they configure the gamification logic in the no-code dashboard, such as setting up achievements or streak rules, which takes around 45 minutes. Third, they display the gamification in their app using Trophy's UI kit or by fetching data through the API. The UI kit provides pre-built components that can be customized to match the app's design, reducing front-end development time. This approach allows for rapid iteration; teams can launch a basic set of features and then expand based on user feedback and A/B test results, all while maintaining reliability with 99.99% uptime.

Concrete use cases for Trophy span multiple industries. In education apps, streaks drive daily lesson completion—Duolingo's retention team lead noted that streaks are a primary driver of the platform's success. In fitness apps, achievements can celebrate workout milestones, while leaderboards encourage social competition and accountability. For SaaS products, points can reward feature exploration and streaks reduce churn by building habitual usage. Trophy's customers report an average boost in 14-day retention of 16% and save an average of two months of development time. By leveraging Trophy, teams can replicate the engagement mechanics seen in Spotify's annual Wrapped campaign, which significantly contributes to subscriber growth. These outcomes show how pre-built gamification can transform user behavior and business metrics.

Trophy is built for product teams at companies of any size, from startups to enterprises. The platform is developer-friendly, with APIs for various languages, but also provides no-code tools for marketers and product managers. Pricing is based on monthly active users (MAUs), with a Free tier for up to 100 MAUs, a Starter plan at $99/month for 1,000 MAUs, and a Pro plan at $299/month for 10,000 MAUs. Volume discounts are available for larger user bases, and the platform handles email and push notifications for user communication and supports webhooks for integration with other tools. Trophy also offers a Growth Program for tailored plans. In summary, Trophy provides a comprehensive, pre-built gamification solution that reduces development time, increases retention, and lets teams focus on creating engaging user experiences.

Updated 2026-02-28